What's to come 2010

Computers/OS:

Google’s OS and Google’s Browser Chrome will further erode Microsoft’s OS dominance.


Phones:

Google’s Nexus One is not an iPhone killer but what would be much more powerful and meaningful would be for Google to offer a ‘subsidized’ cell phone service through a carrier in exchange for watching ads – no more cell bills. That MIGHT make me give-up my iPhone habit.


TV/Cable:

TV Everywhere will dominate as cable subscribers will WANT to get what they see at home on their PC’s, phones, etc. They will want this because its only a matter of time before Hulu (and other online content aggregators) lose their premium content or require a subscription fee. (Smell Comcast here?). Boxee, Roku, Sezmi and Zillion TV will have tough sledding IF Apple TV hopefully syncs a (rumored) TV subscription service with their upcoming iTablet/iSlate.  Apple MIGHT offer consumers an a-la-carte menu of the best of cable and network TV on their televisions through the AppleTV box, iphones and the iTablet  (along with several newspaper/magazine subscriptions) for a single monthly fee. Their version of  a cable ‘triple-play’ subscription. Do you remember when cable TV was “sold” as a way to escape the ads on free, OTA broadcast TV? Those were the days…


Movies/Music/Web:

iTunes will announce an iTunes web service, thanks to the Lala acquisition. Disney will move forward with their Keychest initiative and so will the Digital Entertainment Content Ecosystem, or DECE. However, only one system will survive this year to avoid consumer confusion.


‘Live’ streaming video and UGV will replace the jpg /gif as the dominant content format of visual sharing online.

Facebook, Hulu, YouTube , Twitter, and other ‘weapons of mass distraction’ these days will be increasingly ‘filtered’ out from the workplace due to too much time by employees during work hours spent on ‘social media’ causing a huge traffic shift in several social networks most notably, Facebook.

Facebook will go public and the IPO will be a huge financial success until Facebook becomes the Borg unless it allows data portability. Its number of users will continue to climb until the network is as large as Google and people will confuse Facebook with “the Internet” like days of old when the internet was ‘AOL’ to many people.

And then one day…

A new social network will rise to join the big ones. It may offer the privacy that Facebook is moving away from; it may be mobile and location-centric; it may focus on personal content recommendations, but it will come and the minnows will swim like fishes to the next ‘big’ new network to be seen and heard on.



We are all ‘Paparazzi’s’ and ‘Jimmy Olsen’s’ now…with the Advent of ‘live’ broadcasting apps on the iphone and android makes paparazzi’s and Jimmy Olsen’s (instant news ‘scoops’) out of us all further diluting the worth of major news org’s that can’t be expected to be everywhere at all times.



Cloud computing heats up. AWS, Google, Microsoft and others begin price wars to compete for customers.

MySpace will try to become as important to online viewers as MTV was to cable subscribers in the 80’s.

MOG and Spotify will invade the US and give iTunes(lala) and MySpace a run for their money.

And hopefully:

Data portability will become more real, standard, expected and viable. Why isnt’ there a way for me to make 1 Avatar, use 1 password and login to store all this info in a central location that my ‘social networks’ and other internet related service use and fetch each time I access these services?  Here is where I’d place all my photos and videos and then simply choose which services get access to which photos and videos. So, when I leave a social network, my ID and photos and videos LEAVE too.  Go ahead and just try moving or populating another social network again with all of your pictures, comments and videos that you’ve uploaded at one time or another. Hard to do and time consuming beyond belief. It would be nice to able to take MY STUFF (and data preferences) with ME with 1 click.

Comments welcome.

Sshhh!...what's real reason why Comcast is buying NBC? TV Everywhere of course.

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G.E.’s decision to sell NBC Universal reflects the shifts in fortune that are battering the media business, especially network television. The broadcast division of NBC Universal could lose big, a remarkable downturn for a network that had earned roughly $400 million in past years.
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Problem: the Internet has fractured audiences and few viable business models have emerged for the distribution of content online.

What the new Comcast venture looks like: Comcast will contribute its own cable channels, which include Versus, the Golf Channel and the E Entertainment channel, and a modest amount of cash, about $5 billion, to a joint venture in which it will own 51 percent. G.E. will retain a 49 percent stake, and would likely reduce its ownership over several years and in theory, Comcast-NBC Universal will be a company separate from Comcast’s cable assets.

 
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Some interesting possibilities could be:
It could use its power in film, with Universal Studios, to expand video-on-demand offerings by altering movie release windows to make movies available on demand the same day they are released on DVD.

It could use its power in film, with Universal Studios, to expand video-on-demand offerings by altering movie release windows to make movies available on demand the same day they are released on DVD to all active basic cable subscribers that buy HBO and SHOWTIME or purchase at least 1 on-demand film per month.

Buying Netflix: Stream movies through this service coupling subscription on cable with certain consumer benefits through Netflix, i.e. day and date with DVD or perhaps even a scheme to stream films just released in theaters 1 time only to ‘frequent flyers’ or renters of the service, but at a big ticket price on-demand.
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But here is the real reason why Comcast is buying NBC: TV Everywhere. "TV Everywhere" model, which promises to give their subscribers exactly what they want: anytime, anywhere access to any TV content. They have to do this to keep their customer bases and compete. In a TV Everywhere world, the role of the multi-system operator is diminished. Your cable or satellite TV provider will no longer be your only (legal) means of watching the current episode of HBO's Curb Your Enthusiasm. In a TV Everywhere world, Curb Your Enthusiasm will be available on literally thousands of websites and mobile apps, as long as you can authenticate yourself as a paying cable or satellite subscriber with the HBO package. Comcast risks becoming a "dumb pipe," providing little more than bandwidth. To avoid that fate, Comcast recognizes that it needs to move upstream and own or control the content itself, thus NBC/Uni. More to the point, a consumer COULD elect to turn off his cable basic subscription and turn around and subscribe to TVE thereby allowing him to see his basic cable channels but on his PC, phone etc. Now that Comcast owns content and some of those channels it can monetize the consumer whether or not they subscribe to the cable in the house or not.
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In a TV Everywhere world, it will be a terribly crowded space, with a ton of noise and websites with similar content. The sites that perform best will be the ones that create the best user experience for viewing TV content – and right now, that’s Hulu ( and who knows, maybe Clicker ?). If Comcast buys NBC, Comcast will own about 1/3 of Hulu, providing an ideal launching pad for TV Everywhere it has a very passionate and loyal audience. 

This online world is a very splintered and exceedingly difficult to measure, especially when you are asked to sell advertising against the content. The real problem is a lack of tools to properly bring the right economy of scale to online which equates to buying media in a traditional way. Therefore, instead of trying to monetize a cable channel online one by one, with TVE, you can monetize the whole package in a similar way that cable already is monetized. Its a structure already understood by the consumer now. Bundle a bunch of cable channels for a small monthly fee and let consumers have access to them everywhere, including home or NOT.

The Internet while very big, does not yet command the equivalent kind of media rates and fees that Cable or Network gets today. No agreed upon means of measurement exists to give advertisers a definitive ‘rate card’ for the internet. There is no Nielsen for the web, (yet, although it was announced yesterday by Nielsen that eventually, there will be). comScore, even though they do a great job with data can’t extrapolate the data to equate to viewers ‘watching a TV set’. Making the comparison when placing an ad on a video online and the same ad on TV impossible to compare TODAY. Hulu streamed 855 million video stream last month. What does that really mean? Did all 855m viewers who watched those streams watch ALL of each stream or were many of them counted as they ‘surfed’ through Hulu clicking on various videos for a few minutes or even seconds – were they counted among the 855m? What does 855m stream equate to in Nielsen ratings/eyeballs? Does anyone really know? Nielsen despite its shortcomings has some measurable statistics for this, but its still not apples to apples.
 
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Furthermore, Hulu still has a long way to go to prove it can monetize its audience as effectively as its parent companies can do with programs viewed on-air. Why? Its uniques are flat. Hulu's uniques are scarcely better than they were 6 months ago. Unless the unique number jumps in the coming months (which I doubt it will), Hulu will have to meaningfully enhance its value proposition to grow its audience (can you say "Hulu to-the-TV-via-Xbox/Roku/Apple TV/etc?") says Will Richmond of Videonuze (Nov 30th 2009). He goes on to ask “What happens to Fox's programs on Hulu should Rupert Murdoch expand his focus beyond his newspapers' online content going premium? What if Disney decides to launch its own subscription services? What if Google or Microsoft or Netflix (or someone else) decides to open their wallet and make a bigger play in premium online video?” And, these questions become somewhat less mysterious now that Comcast has bought NBC/Universal.TV will NEVER be the same again.
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Comcast chart above courtesy of VideoNuze.com

You’ll be able to go to Eagles.com (currently under construction) and get all their songs. They’re going to do it; it’s coming up in about 2 months.

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An the music labels thought that the seas of music are calmer these days? Hoping to re-napster themselves and capture licensed music in a bottle this time around, the very core of the labels music is leaking and the ship might never really leave the store. The vast majority of music revenue is generated from its catalog. It sells way more than the current fare released on itunes, etc. ENTER: The copyright monster.

If an artist or author sold a copyright before 1978 (Section 304), they or their heirs can take it back 56 years later. If the artist or author sold the copyright during or after 1978 (Section 203), they can terminate that grant after 35 years. Assuming all the proper paperwork gets done in time, record labels could lose sound recording copyrights they bought in 1978 starting in 2013, 1979 in 2014, and so on. For 1953-and-earlier music, grants can already be terminated.  The Eagles plan to file grant termination notices by the end of the year, according to Law.com
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The record labels have two options for fending off notices of termination, neither of which looks good. The first is to continue to claim that albums are compilations, which doesn’t pass the common-sense test (compilations include songs from different artists), and probably won’t pass legal muster either. The second is to re-record the album in order to create new sound recording copyrights, which would reset the countdown clock at 35 years for copyright grant termination. 

But wait, didn't' someone just try that? This might sound familiar, because BlueBeat.com employed similar logic in creating new copyrights to Beatles songs — right before it was sued by EMI and a judge barred them from continuing to sell the songs. So the music industry now needs to prepare for a new round of bleeding. And, its not just the Eagles, the same lawyer that represents the Eagles ALSO reps Barbara Streisand, Journey among others. Those three artists alone sell a significant back-catalog of music. Next year, it will all change.

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Cloudy With NO Chance of Meatballs for $24.95

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Someone over at Sony must be watching too many 3 Stooges episodes late at night to think up a promotion like this.

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What a terrible value for consumers. I guess their DVD outlets complained so instead of changing their thinking they upped the 24hr. 'rental' price. Yes, that's right. If you've got a Sony Bravia TV you too can rent 'Cloudy with a Chance of Meatballs' for the incredibly fair price of $ 24.95 for a 24 hour term. Don't everyone rush at once. And, those renters will be proud to know that they got to see the film BEFORE their friends got it on DVD....ooooohhh. Sony thinks that there's a rush to see THIS film 28 days before you can see it or buy it on DVD (Jan 4th, 2010) for less than $24.95 and own the plastic disc and box? I feel really sorry for the suckers who rent it on Jan. 3rd, 2010 the day before its DVD release. If they wait just 24 more hours they can OWN it for less.

Sony, why not offer consumers something of value? Netflix list of 20 Sony films for free? 3-6 month pass to EpixHD online? Something on iTunes? Anything? This is ridiculous.

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What Content Can NOT be Pirated, Is still 100% Free and Millions of People See DAILY?

It's not the movies. They are all over everywhere. It's not music. It's not photo's or documents. C'mon...Its TELEVISION! What I mean is this: TV isn't pirated out of the box because the episodes of LOST or V or the last NY Giant football game (sorry, I'm a fan) debut on TV. I can't find the upcoming episode of V which is on ABC tommorrow -10/10/09 - on any torrent or newsgroup. It may show up AFTER its debut on TV, but never before. There are no 'screener's' floating around the newsgroups. This being said, the content on these networks becomes all that much more important. And, I believe because its so accessable, that's one of the reasons its NOT on the newsgroups or torrents as much as the movies and music are.

-Coming up:

Wal-Mart and Target - The last DVD standing

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Are CBS, NBC, ABC and FOX must have's ??

I've taken quite a bit of time off from posting any thoughts, but the media business is changing so rapidly that I just had to put a few thoughts down for kicks.

Question: If you were required to pay to receive the broadcast networks (as we've come to know them), how much is too much? That means, what is it worth to you to see shows on ABC, CBS, NBC or FOX each month? $ 1.00 a month per network, more? Would you pay to get these channels?
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For years these 'broadcast' networks have been free, over-the-air channels that are supported by advertising. They still are. But you might say, 'c'mon now, these are free channels' why should I pay now? Answer: its NOT Hulu. Think about what you'd not be able to watch if you decided NOT to pay; Super Bowl, the Grammys, CSI, The Final Four, Survivor and David Letterman, The World Series and I could add another dozen or so shows and events. How about now, is $ 1.00 a month too much?

I believe that soon, we will be seeing a 'fee' to have these channels included in our cable packages, satellite packages, etc. And the reason we'll see this fee is that these networks can charge for this and will most likely get it. They will charge a fee to cable op's to carry the network and cloth them as 'retransmission' fees. 

"Going forward, we will be seeking retransmission dollars from our distributors," said Murdoch, FOX Chairman. Chief Executive Leslie Moonves announced that he intended to charge retransmission fees for CBS.

I think its just a matter of time before we will see those fees 'bleed' into our monthly bills. And once Hulu begin to charge, there won't be anywhere else to go...except the torrents and newsgroups which are out of the reach of most people.

Welcome to the future.

Madmax